Balanced: Mind Body Life is a wellness + psychology practice in Hobart that specialises in the treatment of eating disorders. I designed the identity and business collateral for Balanced, in addition to building a website in WordPress.
Balanced values the whole self and treating each client with a broad, holistic view towards wellness. The organisation’s identity should communicate those values, and it needs to be flexible enough to apply to multiple practitioners under one banner.
Herons are powerful, self-reliant birds that often hunt alone. They are at home in the water, on land and in the air. (In Tasmania we have the White-Faced Heron, a smaller, more delicate species than the iconic Great Blues.)
Balanced doesn’t advertise, in the traditional sense: its clients find their way to the practice through various referrals and networks, including self-referrals.
ED is common shorthand among eating disorder sufferers, and the bolded ED in the wordmark is a quiet signal to people who are in the know (and potentially feeling like they can’t approach just anybody).