RedUSe (Reducing Use of Sedatives) is an ongoing project spearheaded by UTAS Pharmacy researchers. Their goal is to reduce the over-use of sedatives prescribed to the elderly or mentally incapacitated. For their outreach campaign, they needed a range of printed materials which would then go to aged care facilities, RNs, and GPs, as well as patients’ friends and family members.
I created a range of printed materials for the campaign. These posters and postcards advertised the initiative to the general public, including both patients and carers.
These Reply Paid postcards were designed with Australia Post’s exact specifications in mind, keeping in mind the required margins for in-house use.
My intention was for these materials about such a serious topic to have a gentle, reassuring feel.
I also designed documents for the medical realm: info sheets for medical professionals, program certificates, and flyers for learning sessions.
Every piece required approval from higher departments and public health professionals. (At one meeting, I was explaining my design decisions to a room of 30 people and happy to answer their questions on the spot.) The feedback from these professionals was later incorporated into my work, such as using higher contrast for increased legibility.