Branding, Web, Content, Photography
Saltbush Avenue is my creative home base!
The name and brand represent multiple passion projects of mine:
- writing about interiors and stylishly updating my own modest home;
- documenting the sunbelt mid-century aesthetics I grew up with;
- creating artwork inspired by the shapes and lines within Australian suburbia.
In each of these activities, I focus on thoughtful design within my surroundings, and how my audience can bring it into theirs, too.
The name Saltbush Avenue is meant to evoke a sense of place, which in this case is ‘somewhere in Australian suburbia.’ I designed the wordmark with that in mind, inspired by the signage of American – and Australian – highways.